Whatever happened to Pepsi?

No, not bankrupt: a 1.3% market share.

Once upon a time almost too long ago to remember, Pepsi signed an agreement with the Soviet Union to supply its cola behind the iron curtain. And then Pepsi promptly disappeared.

Last Friday, Lithuania’s Mineraliniai Vandenys UAB and Pepsi-Cola General Bottlers Poland signed a long-term agreement for the distribution of Pepsi-Cola drinks in Lithuania. Pepsi-Cola General Bottlers Poland, responsible for Middle Europe and Baltic markets, says it intends to restore its position on the Lithuanian market and that this new agreement is the first step.
Pepsi-Cola products currently hold 1.3% of the Lithuanian non-alcoholic drinks market.
Mineraliniai Vandenys is the biggest alcohol and tobacco wholesaler in Lithuania with more than 200 employees. And based on a 1.3% market share, these may be the only 200 Lithuanians drinking Pepsi.